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Travaux

Depuis 2019, Pauline Gayat travaille avec des marques exigeantes, de la start-up en lancement à la maison établie. Direction artistique, stratégie de contenu, production vidéo et identité visuelle, pilotés par un seul regard, de la stratégie à l'image.

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Travaux

Depuis 2019, Pauline Gayat travaille avec des marques exigeantes, de la start-up en lancement à la maison établie. Direction artistique, stratégie de contenu, production vidéo et identité visuelle, pilotés par un seul regard, de la stratégie à l'image.

1.1

Réalisations

PLAN LIBRE ARCHITECTES

2026

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

NAMING & IDENTITÉ VISUELLE

Le nom Plan Libre est une référence directe à Le Corbusier : libérer l'espace de la contrainte structurelle. Cette même liberté traduite en langage graphique, typographie, grille, espace.

LULLI

2019

PROD EN VOLUME

200 vidéos produites en 2 ans. Un système éditorial Hero Hub Help déployé sur l'ensemble des points de contact : site, YouTube, réseaux. +41% de trafic search, ×50 probabilité d'apparition en première page Google.

1.1

Réalisations

PLAN LIBRE ARCHITECTES

2026

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

NAMING & IDENTITÉ VISUELLE

Le nom Plan Libre est une référence directe à Le Corbusier : libérer l'espace de la contrainte structurelle. Cette même liberté traduite en langage graphique, typographie, grille, espace.

LULLI

2019

PROD EN VOLUME

200 vidéos produites en 2 ans. Un système éditorial Hero Hub Help déployé sur l'ensemble des points de contact : site, YouTube, réseaux. +41% de trafic search, ×50 probabilité d'apparition en première page Google.

1.1

Réalisations

PLAN LIBRE ARCHITECTES

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

NAMING & IDENTITÉ VISUELLE

Le nom Plan Libre est une référence directe à Le Corbusier : libérer l'espace de la contrainte structurelle. Cette même liberté traduite en langage graphique, typographie, grille, espace.

PROD EN VOLUME

200 vidéos produites en 2 ans. Un système éditorial Hero Hub Help déployé sur l'ensemble des points de contact : site, YouTube, réseaux. +41% de trafic search, ×50 probabilité d'apparition en première page Google.