Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.

PLAN LIBRE ARCHITECTES

Resume

Year

2026

Client

PLAN LIBRE ARCHITECTES

Project

NAMING & IDENTITÉ VISUELLE

Categories

Naming Identité de marque Système visuel

Credits

Merka Studio Conception & réalisation

Le nom Plan Libre est une référence directe à Le Corbusier : libérer l'espace de la contrainte structurelle. Cette même liberté traduite en langage graphique, typographie, grille, espace.

Input

Un studio d'architecture parisien à l'approche contemporaine et épurée, sans identité propre. L'enjeu : trouver un nom et construire un système visuel capable de traduire une vision architecturale en langage de marque, rigoureux, éditorial, adaptable.

Output

Un naming ancré dans l'histoire de l'architecture moderne et une identité visuelle complète, logo, typographie, grille, supports de communication. Un système pensé pour accompagner le studio sur tous ses formats : présentation de projets, communication éditoriale, diffusion de recherches architecturales.

Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.

"La rigueur n'exclut pas la poésie. La simplicité ne veut pas dire nudité. La liberté n'est pas synonyme d'anarchie."

"La rigueur n'exclut pas la poésie. La simplicité ne veut pas dire nudité. La liberté n'est pas synonyme d'anarchie."

Véronique Vienne

Critique de design

Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

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Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.

Garance

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A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.

LULLI

2019

AKANKSHA KAMATH

2025-2026

Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.